Better data fuels smarter solutions

Give you decision makers an edge over the competition by deriving better insights from enriched product data

Unlock your data’s full potential with Unifyd.

Save your team time and money by combining fragmented data into a single view.

Your data. Your rules.

View your data your way by harmonizing your existing provider data according to your category standards.

Retail analytics data sources able to be supported by Unifyd

  • Internal
  • Nielsen
  • Circana
  • Stackline
  • Numerator
  • Profitero

Syndicated data types supported by Unifyd

  • Ecommerce POS
  • In-store POS
  • Market Share
  • Panel
  • Wholesale
  • Shipping
  • Advertising
  • PIM/DAM

Retail analytics is messy

The retail analytics landscape is fragmented: hundreds of providers use unique hierarchies that make cross comparison analyses a time-consuming mess.

  • retail analytics providers
    • 173+
  • categories per provider
    • 6,500+
  • products tracked per providers

    • 10M

Meet Unifyd

Unify all your data–on your terms

The problem?

The industry lacks unified category standards, leaving brands with fragmented, incomplete data

Department
  • Grocery
  • Grocery
  • Grocery & Gourment Food
  • Beverages
Category
  • Beverages
  • Beverages
  • Bottled Beverages, Water & Drink Mixes
  • Softdrinks
Subcategory
  • Soda & Pop
  • Cola
  • Soft Drinks
  • Cola
Description
  • Coca-Cola Soda- 24pk/12 fl oz Cans
  • Coca-Cola Classic Soda Pop, 12 fl oz, 24 Pack
  • Coca-Cola, 12 fl oz, 24 Pack
  • Coca-Cola, Soda Pop, Classic - 24-12 fl Oz.
Retailer ID
  • 13219265
  • 10535216
  • B0012QOBAY
  • 108010222

The solution? Let brands set their own standard!

Brands need a provider-agnostic data harmonization solution to standardize, match, and enrich their existing data into a single, structured view that aligns with their preferred product hierarchy. No manual cleanup, no costly custom feeds—just clean, consistent, comprehensive data that works for them.

Unifyd Platform

The Unifyd Platform enables users to customize product categories, enrich product attributes, and visualize or consume the processed outcome as desired. It allows users to apply their own or a preferred supplier’s taxonomy across different data providers, ensuring consistent attribute values such as product descriptions or measurements without the need for translation.

Custom Categorization

Align retail data from multiple providers into a single source of truth that matches your internal taxonomy, ensuring consistent reporting and analysis.

Product Enrichment

Enhance your data quality with critical product-level information for more comprehensive analyses and insights.

Data Visualization & Reporting

Automate and streamline key deliverables with Unifyd, eliminating manual reconciliation and saving valuable time.

HOW IT WORKS

Unify your data. Streamline your insights. Make better decisions—faster.

  1. Define & Prepare
    You tell us how you want your data, our machine learning engineers adapt your preferences into logic our models can train on.

  2. Clean
    Upload all your retail analytics provider data into our system, and our algorithms prep it for harmonization.

  3. Unify
    Our rules-based, AI-powered categorization engine matches records across sources and assigns attributes based on your definitions.

  4. Verify
    Unifyd’s marketplace experts review outputs, refining and weighing rules as needed to ensure the highest level of accuracy.

  5. Optimize
    Your harmonized data is published how you need it, ready for further reporting and analysis.

Unifyd: a Smarter Way to Manage Retail Data

Save Time

Manually cleaning and reconciling data across multiple providers is tedious and error-prone. Unifyd automates that process, transforming scattered data feeds into a single, structured format—so your team can focus on insights, not cleanup.

Save Money

Stop overpaying for custom data feeds and patchwork solutions. Unifyd standardizes all your data without costly vendor-specific adjustments, reducing operational overhead while maximizing the value of your existing analytics investments.

Gain Confidence

With inconsistent categorizations and mismatched SKUs, it’s hard to trust your multi-channel data. Unifyd delivers reliable data tailored to your organization’s needs so everyone is working from a single source of truth.

About Unifyd

Founded in 2017, Unifyd Insights is a data harmonization solution built by retail veterans that leverages technology and expertise to integrate, standardize, and enrich retail datasets based on brands’ internal hierarchies and category definitions.